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Today, residents of Mustafapaşa make their living primarily through viticulture and tourism. The region’s contemporary wine culture is rooted in thousands of years of Anatolian viticultural history. During the Middle Ages, grape growers utilized pigeon guano as fertilizer for Cappadocia’s volcanic soil; the dovecotes in Cappadocia are part of this tradition. Today, wine tastings and vineyard tours, particularly during the autumn, are a popular activity for both tourists and locals. Ceramic crafts are another sustainable handicraft that contributes to the common culture of the village. The Cappadocia Art and History Museum, opened after a comprehensive restoration as a private museum under the Ministry of Culture and Tourism, is another popular destination in Mustafapaşa.